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Archive for February, 2010



Good for DIR? UTD’s Venture into Equipment Sales

February 28, 2010 By: Duane Johnson Category: Scuba Business

If you haven’t seen it by now, Unified Team Diving (UTD) has entered the direct and wholesale market for scuba diving equipment. As I watched Andrew’s video blog, I wasn’t getting a warm and fuzzy feeling I normally get when I listen to him. As I listened, the more concerned I got. I just kept thinking, how will this help the UTD “brand”. (more…)

How to Really Market Your Scuba Instruction Business

February 26, 2010 By: Duane Johnson Category: Scuba Business

Scuba Business Plan

Scuba Marketing

If you are an independent scuba instructor, then you may be finding it very frustrating to attract new students. Many new instructors who set off on their own will go through this. The dive stores get more and more students, while we are freaking out about where we are going to get the money to pay our insurance and agency fines (err fees), let alone to put food on the table. I know my first couple of years as an independent instructor were very nerve racking. I did everything I could to get my name out there, even started this blog to promote myself. Little did I know that it was easier than I thought if I put forth enough effort in the right direction. (more…)

2010 Diving Goals

February 24, 2010 By: Duane Johnson Category: Uncategorized

Duane Johnson - Tech Instructor

Duane Johnson - Tech Instructor

Every year I sit down and look at the previous year’s diving. Based on that analysis, I try to set some diving goals for the new year. At the beginning of last year, I wanted to have longer bottom times. I was able to average 50 minutes for recreational dives. I was able to push a few technical dives to 25 and 30 minutes of bottom times. After looking at my personal diving over the past couple years, I’d like to take another class. (more…)

Review: 2010 Our World Underwater Dive Show

February 22, 2010 By: Duane Johnson Category: Trip Reports

Scuba Radio Mermaids Say Hello to Precision Diving

My Admiring Fans

This past weekend was the 2010 Our World Underwater scuba diving show in the Chicago area. This show and expo is the biggest in the mid-west. Normally I do not go to the show as it has become more of a social event rather than a trade show. But Ben McGeever of Dive Xtras was bringing the X-Scooter to the show, so I asked if he needed any help staffing the booth. So I volunteered a day to help him out. (more…)

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