Precision Diving

Helping Divers Build Exceptional Diving Skills
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Precision Diving Sponsorship Experiment

March 04, 2010 By: Duane Johnson Category: Uncategorized

I’ve been looking for new ways to grow the readership of this blog. So I’ve decided to have a contest. Rather than make people pay for sponsorship, I’d like to do something that will get people more engaged in being a sponsor, without having to pay for it right away.

I’m going to open up a few spots for anyone who would like to have a sponsorship on this blog in order to promote your own blog/web site, dive store, dive charter, or diving business. The benefit, get some free traffic to your business. Read the rest of this entry →

Mastery – What Should you Expect from a Tech Instructor?

March 02, 2010 By: Duane Johnson Category: Training

Duane Johnson - Tech Instructor

Duane Johnson - Tech Instructor

I was chatting with some friends on the west coast recently and we got into a discussion about technical diving education and whether it is in a state of decline, quality wise, like recreational diving (arguably). This got me reminiscing about my experiences in the past as well as some of the things I’ve seen other people experience.

I think back to my experiences as a tech student. Even though I learned the skills and was able to not kill myself or my buddy, I quickly learned that there had to be something more than my current performance. After a hard look at my skills, I quickly realized that I should not be diving on helium to 200+ feet, regardless of certification. This started my journey, my search for mastery. Read the rest of this entry →

Good for DIR? UTD’s Venture into Equipment Sales

February 28, 2010 By: Duane Johnson Category: Scuba Business

If you haven’t seen it by now, Unified Team Diving (UTD) has entered the direct and wholesale market for scuba diving equipment. As I watched Andrew’s video blog, I wasn’t getting a warm and fuzzy feeling I normally get when I listen to him. As I listened, the more concerned I got. I just kept thinking, how will this help the UTD “brand”. Read the rest of this entry →

How to Really Market Your Scuba Instruction Business

February 26, 2010 By: Duane Johnson Category: Scuba Business

Scuba Business Plan

Scuba Marketing

If you are an independent scuba instructor, then you may be finding it very frustrating to attract new students. Many new instructors who set off on their own will go through this. The dive stores get more and more students, while we are freaking out about where we are going to get the money to pay our insurance and agency fines (err fees), let alone to put food on the table. I know my first couple of years as an independent instructor were very nerve racking. I did everything I could to get my name out there, even started this blog to promote myself. Little did I know that it was easier than I thought if I put forth enough effort in the right direction. Read the rest of this entry →