How to Really Market Your Scuba Instruction Business

By | Scuba Business

Scuba Business Plan

Scuba Marketing

If you are an independent scuba instructor, then you may be finding it very frustrating to attract new students. Many new instructors who set off on their own will go through this. The dive stores get more and more students, while we are freaking out about where we are going to get the money to pay our insurance and agency fines (err fees), let alone to put food on the table. I know my first couple of years as an independent instructor were very nerve racking. I did everything I could to get my name out there, even started this blog to promote myself. Little did I know that it was easier than I thought if I put forth enough effort in the right direction. [Read more...]

PADI Revises Business of Diving Section of the IDC

By | Knowledge Base

If you haven’t seen this announcement from PADI yet, here it is. I pulled it from here. Does PADI really think that this is the correct approach? Instructors can be good sales people, but they are instructors first. If PADI wants to revisit anything, how about defining mastery for their classes or lengthening the courses? The truth is, dive instructors should not be sales mules. We teach diving, as a training organization, that should be PADI’s primary focus. Not trying to make more sales. Just proof that there are more and more people selling out the sport of diving. OK, I’m off my soap box. I’m sorry if I’m being rude, but I am passionate about diving education. [Read more...]