Precision Diving

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Tips to Succeed as an Independent Scuba Instructor

November 26, 2009 By: Duane Johnson Category: Scuba Business

I’ve been an independent instructor for three full years. During this time, I’ve learned quite a lot about the diving industry. As each year passes, I learn more and more. So I’d like to give a few tips to people who are, or contemplating becoming, independent instructors. These are just a few dos and don’ts that I’ve learned to help you become a successful independent scuba instructor. (more…)

The Economy and the Scuba Industry: Tips to Improve Your Scuba Business

June 26, 2009 By: Duane Johnson Category: Knowledge Base

Duane Johnson - Technical Diving Instructor

Duane Johnson - Technical Diving Instructor

Many dive store owners started their business because they love diving and wanted to make it their full time profession. In economies such as the recession we are currently in, operating a scuba diving business can be extremely taxing. This post will give the scuba business owner a few tips to think about to improve their business. (more…)

The Economy and the Scuba Industry

April 27, 2009 By: Duane Johnson Category: Scuba Business

Early this week, I was talking with a friend who happened to mention that a dive store wasn’t doing very well and was trying to sell off a part of their business. We started discussing our current national economic situation and the impact on the scuba diving industry. How can dive centers survive in this very tough economy? How can scuba equipment manufacturers help the dive stores? (more…)