Precision Diving

Helping Divers Build Exceptional Diving Skills
Subscribe



How to Really Market Your Scuba Instruction Business

February 26, 2010 By: Duane Johnson Category: Scuba Business

Scuba Business Plan

Scuba Marketing

If you are an independent scuba instructor, then you may be finding it very frustrating to attract new students. Many new instructors who set off on their own will go through this. The dive stores get more and more students, while we are freaking out about where we are going to get the money to pay our insurance and agency fines (err fees), let alone to put food on the table. I know my first couple of years as an independent instructor were very nerve racking. I did everything I could to get my name out there, even started this blog to promote myself. Little did I know that it was easier than I thought if I put forth enough effort in the right direction. (more…)

PADI’s Go Pro Program, the Final Nail in the Coffin?

December 10, 2009 By: Duane Johnson Category: Training

Duane Johnson - Tech Instructor

Duane Johnson - Tech Instructor

I’ve been receiving many emails and have seen advertisements for PADI’s Go Pro program. Basically, PADI is encouraging more and more people to become Divemasters or move up to Open Water Scuba Instructors. There might even be some kind of reward for instructors and stores to certify more dive professionals. Is this program beneficial to the diving industry or is it doing more harm than good? I feel that this program may be the final nail in the coffin for the diving industry. (more…)

Tips to Succeed as an Independent Scuba Instructor

November 26, 2009 By: Duane Johnson Category: Scuba Business

I’ve been an independent instructor for three full years. During this time, I’ve learned quite a lot about the diving industry. As each year passes, I learn more and more. So I’d like to give a few tips to people who are, or contemplating becoming, independent instructors. These are just a few dos and don’ts that I’ve learned to help you become a successful independent scuba instructor. (more…)

The Economy and the Scuba Industry: Tips to Improve Your Scuba Business

June 26, 2009 By: Duane Johnson Category: Knowledge Base

Duane Johnson - Technical Diving Instructor

Duane Johnson - Technical Diving Instructor

Many dive store owners started their business because they love diving and wanted to make it their full time profession. In economies such as the recession we are currently in, operating a scuba diving business can be extremely taxing. This post will give the scuba business owner a few tips to think about to improve their business. (more…)

  • Polls

    What is your highest certification level?

    View Results

    Loading ... Loading ...
  • Sponsors