Saving the Scuba Industry: The Happy Customer

Happy Customers Grow Industries

I’d like to share with you something. About 90% of all of my new students come to me saying the same thing. The story goes like this. They took their open water class at local dive store XYZ. After their class, they didn’t feel like they could conduct scuba dives without the supervision of an instructor. When they talked to the kid behind the counter, he told them they needed to take the Advanced Open Water course to fill in the gaps. After taking the AOW course, the student still doesn’t feel any safer. They are on the verge of quitting diving. Then they find me. One thing I do well is to give customers what they want. If I cannot give it to them, I will work with them to help find an instructor or store that will. [Read more...]