Precision Diving

Helping Divers Build Exceptional Diving Skills
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Saving the Scuba Industry: The Happy Customer

July 09, 2010 By: Duane Johnson Category: Scuba Business

Happy Customers Grow Industries

I’d like to share with you something. About 90% of all of my new students come to me saying the same thing. The story goes like this. They took their open water class at local dive store XYZ. After their class, they didn’t feel like they could conduct scuba dives without the supervision of an instructor. When they talked to the kid behind the counter, he told them they needed to take the Advanced Open Water course to fill in the gaps. After taking the AOW course, the student still doesn’t feel any safer. They are on the verge of quitting diving. Then they find me. One thing I do well is to give customers what they want. If I cannot give it to them, I will work with them to help find an instructor or store that will. (more…)

PADI’s Go Pro Program, the Final Nail in the Coffin?

December 10, 2009 By: Duane Johnson Category: Training

Duane Johnson - Tech Instructor

Duane Johnson - Tech Instructor

I’ve been receiving many emails and have seen advertisements for PADI’s Go Pro program. Basically, PADI is encouraging more and more people to become Divemasters or move up to Open Water Scuba Instructors. There might even be some kind of reward for instructors and stores to certify more dive professionals. Is this program beneficial to the diving industry or is it doing more harm than good? I feel that this program may be the final nail in the coffin for the diving industry. (more…)

Tips to Succeed as an Independent Scuba Instructor

November 26, 2009 By: Duane Johnson Category: Scuba Business

I’ve been an independent instructor for three full years. During this time, I’ve learned quite a lot about the diving industry. As each year passes, I learn more and more. So I’d like to give a few tips to people who are, or contemplating becoming, independent instructors. These are just a few dos and don’ts that I’ve learned to help you become a successful independent scuba instructor. (more…)

A Scuba Diving Christmas List in a Tough Economy

November 19, 2009 By: Duane Johnson Category: Equipment

Like many Americans, this year has been very tough for my family. Last year I lost my job as a business manager at Motorola. I became a stay at home dad for our two daughters. This year, my wife lost her job as a career coach at Deloitte and Touche. As of this writing, neither of us have found a steady job yet. I’ve been teaching college classes part time for some extra cash. As Christmas approaches, we have had to make hard decisions as to what kind of gifts we will get the girls. As a parent, you want to give your kids everything, but many times that just isn’t possible. As I’ve thought about Christmas for my kids, I’ve thought about other people who are in a similar, or worse, situation than me and how this affects their diving Christmas season. (more…)

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