How to Really Market Your Scuba Instruction Business

Scuba Marketing


Scuba Marketing

Duane Johnson - Tech Instructor
I’ve been an independent instructor for three full years. During this time, I’ve learned quite a lot about the diving industry. As each year passes, I learn more and more. So I’d like to give a few tips to people who are, or contemplating becoming, independent instructors. These are just a few dos and don’ts that I’ve learned to help you become a successful independent scuba instructor. (more…)
When I was going through my PADI IDC, our course director spoke with us at great detail about PADI’s levels of instructor ratings. He said that we should strive to achieve these ratings as it will make us more marketable. For the first two years I was an instructor, I bought into this. My focus wasn’t entirely on producing a great class, but rather collecting numbers so I could move up the ranks of the PADI instructor levels. To this day, those two years were the darkest of my instructing career. They say hindsight is always 20/20, and I wished I would have approached my classes better. (more…)