If you are an independent scuba instructor, then you may be finding it very frustrating to attract new students. Many new instructors who set off on their own will go through this. The dive stores get more and more students, while we are freaking out about where we are going to get the money to pay our insurance and agency fines (err fees), let alone to put food on the table. I know my first couple of years as an independent instructor were very nerve racking. I did everything I could to get my name out there, even started this blog to promote myself. Little did I know that it was easier than I thought if I put forth enough effort in the right direction. [Read more...]